Why are so many B2B companies not taking advantage of the ecommerce platforms? Here are 4 reasons why these companies need to embrace B2B wholesale platform right now!
There is absolutely no question that ecommerce has changed the nature of B2C sales for good. Worldwide online commerce is expanding (the average rate is 20% a year) and online purchases continue to increase the profit of websites such as Amazon, eBay, Alibaba, and others.
The question we are all wondering is – why are so many B2B companies not taking advantage of the ecommerce platforms?
B2B ecommerce is predicted to be twice the size of B2C sales. While the lessons from not responding to buyer preferences are more than clear from the B2C side, there are so many B2B companies that are still behind.
In this article, we will share a few reasons why not embracing B2B wholesale platforms solutions for your company could be a serious mistake:
- Entrepreneurs are People Too: The people who purchase products for businesses are also buyers and they are used to ecommerce in their personal lives. Advertising, promoting, and other communications for the B2B market had to be as high-quality as marketing for consumers, in order for it to be noticed. People understand the benefits of ecommerce in their daily lives and many of them are wondering why the B2B companies haven’t made their jobs as easy as their personal online purchase.
- The Efficiencies are Changing the Game: There are people who will argue that traditional purchasing methods as easy and efficient as ecommerce. Errors from multiple handling of orders are significantly reduced, the paper is eliminated, the delays also. What’s more important – information is available for all visitors and potential buyers 24/7. Those who are interested, can make a purchase from anywhere.
- The Platform Development: So many ecommerce platforms are now available. These platforms are specialized and created to be tailored to B2B and wholesale sales. Shopify, for example, is one of the best ecommerce platforms on the market and it is suitable for businesses of all sizes.
- The Competition Will Ask for New Sources: There are already companies who are using the efficiency and convenience of B2B wholesale platform solutions. If you want to compete with your rivals or achieve better results, it is time for you to take an action. Be one step ahead. Always.
Are you ready to embrace the B2B ecommerce platforms now?